That's why Analytics were created. Web analytics make it possible for you to evaluate what's working and what's not. With Google Analytics you can learn a lot about your website visitors: when they visit, what they visit, how long they stay, and more. Neat, huh?
If you're not currently using analytics, you're missing out on opportunities to get more traffic and improve conversion rates (sell more books). Here's a list of 7 tips to help you get the most out of Google Analytics.
Check Your Analytics Daily
Your daily to-do list is already long, but this one is easy. Set up Google Analytics to receive a daily email report. Your report will show you which pages received the most traffic during this day. You can then use this information to post your most-visited posts on social media and gain even more traffic.
Stop Visitors from Leaving
Your analytics reports will tell you which pages have high page views and which ones have high bounce rates. A high bounce rate tells you that readers don't have a clear path to take after they read your content. Keep their attention by providing a feature with related content or a relevant Call to Action.
Get Rid of the Low Performers
On a regular basis, maybe monthly or quarterly, evaluate which pages are receiving the fewest visitors. Delete these pages or blog posts since they're not contributing to your digital marketing and could be cluttering your website.
Analyze Your Referrals
Another important bit of information from Google Analytics is the list of websites that have sent you the most traffic. Analyze each referral and what their writers are sharing on social media. This can help you to know where to focus your digital marketing efforts. It can also clue you in regarding which accounts to follow on social media.
Look at Long-Range Trends
If you're checking your analytics daily but you never look at longer term reports, you can lose sight of your overall goals and make hasty decisions. Therefore, once a month, record your data on a spreadsheet so you can easily see how your analytics change from month to month.
Test and Learn
Your website is good, right? But it can always be improved. Test your website by experimenting with your website, testing it, and then analyzing the results with Google Analytics. Focus on one area at a time, and keep experimenting until you find a formula that gets you the results you need.
Create an Alert to Detect Error Pages
Those 404 Error pages are really annoying. Don't annoy visitors to your website. Instead, set up an alert in Google Analytics to monitor your site for error pages and email you whenever there's a problem.